Brand · Ecommerce · Product · Content
ALICE
& ALAN
The brand
From £30 to a six-figure ecommerce business.
Alice & Alan is an independent greetings card brand I created from the ground up. What started with an initial investment of around £30 has grown into a six-figure ecommerce business selling across multiple online marketplaces.
I manage the complete creative and digital process, from brand identity and product design through to ecommerce, photography, video production, marketplace content and ongoing optimisation.
The story
More than just a name.
The brand is named after my two beagles, Alice and Alan. They became the identity behind the business and gave the brand a personal story from the beginning.
Building the business around their names also gives it a meaning beyond the products themselves — creating something connected to them that can continue reaching people for years to come.
Product Design
From an idea
to a physical product.
I design each product from concept through to the finished, sellable card — combining ideas, visual design, production and ecommerce thinking.
The process covers concept development, illustration and artwork, print preparation, physical production, photography and creating the assets needed to take each product to market.
End to end
One brand. Every touchpoint.
I built Alice & Alan across the entire customer journey — from product and brand design through to ecommerce, content, photography, video and marketplace execution.
Product
Developing concepts and designing physical greeting cards from the initial idea through to print-ready artwork and production.
Creative
Producing product imagery, photography, graphics and short-form video content for ecommerce and social channels.
Commerce
Managing how products are positioned, presented and sold across multiple ecommerce marketplaces.
Ecommerce
Built for multi-channel commerce.
Products, creative and content are adapted to the requirements and audiences of different ecommerce channels rather than relying on a single approach everywhere.
- TikTok Shop
- Etsy
- Amazon
- eBay
- Direct Ecommerce
Content
Designing the product was only half the job.
I create the photography, product imagery and video used to market the brand, including short-form content designed around the way products are discovered through social commerce.
This creates a direct connection between product design, creative execution and commercial performance, allowing ideas to be tested quickly and successful concepts to be developed further.
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